People, Voices and Innovation
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BULK SMS AND SMS CAMPAIGNS

SMS or text messaging has become a very popular means of communication Today. There are already more than 10 million mobile subscribers that send around 150 million SMS messages each day. Not only can SMS be used in sending personal messages to loved ones and friends but it can also be used by companies or organizations as an innovative marketing tool. 

  • Unlike other marketing mediums, SMS messages can only have 160 characters of single colour and single font text. Yet, SMS is more successful in building brand awareness than TV and Radio.   
  • On average, SMS is 50% more successful at building brand awareness than TV and 130% more successful than radio .
  • A much cheaper alternative  than print  and other marketing tools… why spend a fortune in media advert, flyers, t-shirts when you can reach a larger audience in real time for less.
  • Moreover, SMS can also increase positive brand affinity by 18% to 35% and boost consumer inclination to purchase by 36%. 
  • SMS is also considered to be a better marketing medium than email because it is more personal, more instantaneous, and has a wider audience.  

 

What we do

A lot of advertising associations have claimed that SMS is the "Next Best Thing in Marketing" but only a few has materialized, especially with Small and Medium Enterprises (SME's). This is due to the fact that access to SMS solutions was very complex and expensive.  The cost effective customised mobile marketing you need is right here with the OIS Platform.


 OIS mobile research 

  • OIS Mobile Research enables market research surveys to be presented over mobile phones. From opinion polls and brand awareness, through to customer satisfaction, we provide the services for you to gain customer insight.
     
  • OIS has integrated a range of mobile technologies into a single Mobile Platform upon which mobile applications can be built. You choose the features that are right for your business application and we integrate them seamlessly into your existing IT systems, keeping you in control of your business.
     
  • Our Mobile marketing can  boosts consumers inclination to purchase by an average of 36%. 
     
  • Our  developed cost-effective and easy-to-use SMS solution --  the OIS Text  Messaging Platform. 
     
  • Starting at only a one-time cost and no recurring maintenance fees, with an auto-reply or Info-on-Demand feature that can process SMS, requests 24x7.
     
  • OIS TXT can be integrated with customer databases, inventory systems, accounting systems, or any information system. The company is constantly setting new standards for reliability, with services, products and systems that help organization  & individuals leverage on their output.
     
  • Excellence in fulfilling the promise – completely confidential, reliable and  trustworthy.
     
  • The company is constantly setting new standards for reliability, with services, products and systems that help organization  & individuals leverage on their output.
     
  • A survey is described in a Survey Description Language and is presented to the respondent using the most appropriate method. The method supported are called Text, Browser, and Application.
     
  • The survey description can include routing, whereby the answer to a question determines the next question to be presented. Many question types are supported, including Informational, Binary, Free Form Text, Numeric, Multiple Choice (Single), Multiple Choice (Many), Constant Sum, Order Items, Rank Items, Group of Questions

What we provide

  • Our SMS  based solution can be used in many different facets of effective marketing of products, individuals, organisation etc Thus: 
    • Alerts. Announcements on events like sports tournaments, exhibits, seminars, and launching of new products or services can be sent via SMS. 
       
    • Reminders - A very efficient means of informing customers of their outstanding bills, registration fees, requirements, appointments, or deadlines. 
       
    • Branding. SMS - showing Your  organization's or company's logo can be a very effective branding strategy. 
       
    • Data mining. Demographic or research information can instantly and efficiently be solicited .
       
    • Viral marketing. With the right content, SMS messages can be a very effective viral marketing tool. It can make people talk to each other much faster than any other medium. This makes Sms marketing campaigns create brand awareness.

What you will get

As response rates continue to fall you need an additional method of research to help you reach more people and one that delivers better results. By harnessing the power of mobile technology you can have the only research method that is instantaneous, direct, targeted and can be responded to at any time, and from anywhere. 
OIS have developed the first mobile survey application designed to give you another option when collecting certain types of data. This is particularly suitable for reaching young people and other demographics that are traditionally difficult to target, and when contacting a large number of respondents where costs can be prohibitive. 

  • Instant reflection of respondent's opinions 
     
  • Quick and easy to complete, using a device the respondent is familiar with 
     
  • No restrictions on when and where it is completed 
     
  • Low cost solution to reach large numbers of respondents 
     
  • Reaches those usually difficult to contact; e.g. the youth market
     
  • OIS have developed the first mobile survey application designed to give you another option when collecting certain types of data. This is particularly suitable for reaching young people and other demographics that are traditionally difficult to target, and when contacting a large number of respondents where costs can be prohibitive. 
    • Instant reflection of respondent's opinions 
    • Quick and easy to complete, using a device the respondent is familiar with 
    • No restrictions on when and where it is completed 
    • Low cost solution to reach large numbers of respondents 
    • Reaches those usually difficult to contact; 

 

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